Custom WordPress Development
Hand-coded child theme on GeneratePress. No page builders, no plugin bloat. Mobile-first build, sub-1.2 second LCP target on Lighthouse.
Services
Four services. One operator.
Custom WordPress development, technical SEO, programmatic local SEO, and ongoing maintenance. Owner operated. Hand coded.
The full set
Pick a service, or take the audit first.
SEO and Local Lead Generation
Technical SEO, on-page, schema, Google Business Profile work. Ranked pages and direct calls from search.
Programmatic Local SEO
City-specific landing pages at scale. Unique content per city, county hubs, corridor pages where applicable.
Site Maintenance and Repair
Plan-based monthly upkeep. Backups, security headers, plugin reviews, performance audits, direct fixes.
How Axis differs
What most agencies ship vs what Axis ships.
Most agencies
- Generic template purchased from a marketplace
- Page builder bloat (Elementor or Divi) baked in
- 200 KB or more above the fold, on a fast day
- Offshore production team, account manager up front
- Paid traffic strategy as the growth lever
- Quarterly check-in calls, status reports light on actions
Axis WebPro
- Hand-coded child theme. Built from a brand manifest, not a marketplace.
- Zero page builders. PHP, CSS, and minimal JS only.
- Under 80 KB compressed above the fold. Enforced at build time.
- One owner-operator. Ricardo writes the code, talks to you, ships the work.
- Organic search as the growth lever. Paid is optional, not load-bearing.
- Monthly retainer with concrete tasks. Looker Studio dashboard, not a slide deck.